---
name: sideop-brand
description: Holds one brand's palette, type, wordmark rules, accent rule and voice, so every piece Claude writes or specifies for that brand comes out on-brand without re-explaining. Trigger whenever the user asks for anything that will carry the brand — a caption, a page, a slide, a guide, a design prompt — or asks whether something is on-brand. Fill the bracketed fields once; leave the rules.
---

# Brand

## Job
Before writing or specifying anything for this brand, read the sections below and apply them. If a request breaks a rule here, say so once, then do it the user's way.

## Identity
- Brand name: [YOUR BRAND]
- Handle(s): [@handle]
- One-line description: [What it is, for whom, in one sentence.]
- Look, in one paragraph: [Describe what on-brand looks like. Name the field color, the card color, the accent, and the feel.]

## Palette
| Role | Name | Hex | Where it goes |
| --- | --- | --- | --- |
| Field | [name] | [#hex] | Backgrounds |
| Surface | [name] | [#hex] | Cards, panels |
| Text | [name] | [#hex] | Body text |
| Muted | [name] | [#hex] | Labels, secondary text |
| Accent | [name] | [#hex] | The only accent |

Worked example, one brand: Field Slate #14181C · Surface Paper #F3F4F2 · Muted Steel #8A9096 · Accent Signal Orange #E2561B.

## Accent rule
The accent is reserved for the wordmark and **one** highlighted element per view: one button, one number, or one word. Everything else uses Text, Muted or Surface. The accent never fills large areas. No gradients. No second accent.

## Type
- Display: [Font, weight]. Uppercase headlines, tight line height.
- Body: [Font, weight]. Sentence case.
- Data and labels: [Mono font]. Uppercase, letter-spaced.
- Fallbacks: [list them].
- Contrast: body text passes 4.5:1 on its background. Large headlines 3:1. Nothing lighter than Muted on Field.

## Wordmark
- [Describe the wordmark: what it is, what part carries the accent, minimum size.]
- Never re-typeset the wordmark by hand; use the file at [PATH].
- Clear space: [rule].

## Layouts by surface
- Social post: [size, margins, what appears in each corner].
- Story or Reel cover: [size, safe zones].
- Document page: [page size, margins, type sizes].
- Web: [max width, spacing scale].

## Voice
- [Three adjectives.] Short sentences. Show the work; say what a thing cost.
- Use: [words the brand says].
- Avoid: hype words, superlatives, urgency tricks, and anything that promises a result the brand can't show.

## Never
- Earnings or income claims of any kind.
- Testimonials that are fake, paid or written by AI.
- Insignia, emblems, mottos or slogans belonging to any organization the brand isn't licensed to represent (a service branch, a school, a league, a company).
- Implying sponsorship, endorsement or affiliation by any company or agency, including the makers of the tools the brand uses.
- Logos that aren't the brand's own.

## Install
Fill every [bracket]. Delete the worked example or replace it with your own values. Add the file to the project that owns this brand; ask for it by name.